Launched in 2017, The East Order arose from the desire to create renewed, flattering styles for everyday dressing. After much research and testing by designer Cassie Vecchione and her team, The East Order was created in Australia’s most easterly point, Byron Bay.
Byron is a dream, a forward-thinking culture — the most liberal, inspired, interesting people gather from all over the world to live and work here. With this progressive culture at the forefront of our designs, The East Order has a global reach.
The East Order is inclusive and forward-facing. We believe that every girl deserves access to fresh and effortless fashion. We believe in making clothes to create memories in time and time again. We believe in creating high quality pieces at accessible prices. Garments that are made well enough to last shouldn’t cost the earth. The East Order’s designs are created with care; styles are tested over time with samples trialed for durability and wearability.


The East Order I Southern Hippie